General Motors CoGM -0.53%78 Gross Margin % is 11.45% as of Mar. 2026, which is 3% below its 10-year median of 11.83. GuruFocus rates GM with a GF Score™ of 78/100 and a GF Value™ of $63.90 (Modestly Overvalued). The stock has 11 warning signs investors should review. Among 1,313 Vehicles & Parts companies, General Motors Co ranks worse than 93.91% on this metric.
General Motors Co gross margin has been in long-term decline. The average rate of decline per year is -9.3%.
The historical rank and industry rank for General Motors Co's Gross Margin % or its related term are showing as below:
GM'
s Gross Margin % Range Over the Past 10 Years
Min: 6.1 Med: 11.83 Max: 14.08
Current: 6.1
During the past 13 years, the highestGross Margin % of General Motors Co was 14.08%. The lowest was 6.10%. And the median was 11.83%.
GM's Gross Margin % is ranked worse than 93.91% of 1313
companies
in the Vehicles & Parts industry
Industry Median: 19.84
vs GM: 6.10
General Motors Co had a gross margin of 11.45% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for General Motors Co was -9.30% per year.
General Motors Co (NYSE:GM) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
General Motors Co had a gross margin of 11.45% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
General Motors Co Gross Margin % Related Terms
General Motors Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for General Motors Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Auto Manufacturers subindustry, General Motors Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
General Motors Co Gross Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, General Motors Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where General Motors Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
General Motors Co (GM) has a Gross Margin % of 11.45% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on General Motors Co and its competitors. This is near median its historical median of 11.83. Over the past decade, General Motors Co's Gross Margin % has ranged from 6.10 to 14.08. According to the industry distribution chart, General Motors Co ranks #1233 out of 1313 companies in the Vehicles & Parts industry, placing it in the top 93.9%.
Is General Motors Co's Gross Margin % too high?
General Motors Co's current Gross Margin % of 11.45% is near median its 10-year median of 11.83. Over the past 10 years, this metric has ranged from a low of 6.10 to a high of 14.08. The Vehicles & Parts industry median Gross Margin % is 19.84. General Motors Co's value of 11.45% is 42.3% below this industry median. Based on the distribution chart, General Motors Co ranks #1233 out of 1313 companies in the Vehicles & Parts industry, which is in the bottom quartile relative to peers. Overall, General Motors Co has a GF Score™ of 78/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does General Motors Co's Gross Margin % compare to F and RIVN?
According to the Vehicles & Parts industry distribution chart, General Motors Co ranks #1233 out of 1313 companies for Gross Margin %. This places General Motors Co in the lower half of its industry. The industry median Gross Margin % is 19.84. General Motors Co's value of 11.45% is 42.3% below this benchmark. Historically, General Motors Co's own Gross Margin % has ranged from 6.10 to 14.08 over the past decade. While the company's 10-year median is 11.83 vs. the industry median of 19.84, General Motors Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Vehicles & Parts company?
The median Gross Margin % among Vehicles & Parts companies is 19.84, based on 1,313 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. General Motors Co's current Gross Margin % of 11.45% is 42.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on General Motors Co and its competitors. For the Vehicles & Parts industry, the median Gross Margin % is 19.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. General Motors Co's current Gross Margin % is 11.45%, which is near median its own 10-year median of 11.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Motors Co stock overvalued right now?
Based on GuruFocus' analysis, General Motors Co (GM) is currently considered Modestly Overvalued. The stock's GF Value™ is $63.90, compared to a current price of $78.53 — trading 22.9% above its estimated fair value. The current Gross Margin % is 11.45%, which is near median its 10-year median of 11.83 and 42.3% below the Vehicles & Parts industry median of 19.84. General Motors Co's overall GF Score™ is 78/100 with 11 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For General Motors Co (GM), the current Gross Margin % is 11.45% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is General Motors Co (GM) Overvalued in 2026?
Based on GuruFocus' analysis, General Motors Co stock appears to be overvalued.
The current stock price of $78.53 is trading 22.9% above its estimated GF Value™ of $63.90.
GuruFocus considers General Motors Co to be Modestly Overvalued.
Key valuation signals for GM:
Gross Margin %: 11.45% (near median its 10-year median of 11.83)
GF Value™: $63.90 vs. price of $78.53 (22.9% above fair value)
Industry Position: 42.3% below the Vehicles & Parts median (#1233 of 1313)
No single metric tells the full story. See the GM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under three segments: GM North America, GM International, and GM Financial. The United States now has four brands instead of eight under old GM. The company regained its US market share leadership in 2022, after losing it to Toyota due to the chip shortage in 2021. 2025 US share was 17.4%, up 60 basis points from 2024. The Cruise autonomous vehicle arm, which GM now owns outright, previously operated driverless geofenced AV robotaxi services in San Francisco and other cities, but after a 2023 accident, GM decided that it will focus on personal AVs. GM Financial became the company's captive finance arm in 2010 via the purchase of AmeriCredit.
78GF Score
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